Archive for March 2010

Affiliate Marketing For Middle-Aged Dummies: Finding Someone To Sell To

(Yes, I know my title ends with a preposition; but it’s my blog and I can make grammatical errors if I want.)

forsale In my last installment I told you how to find products to promote in your affiliate marketing business. Now it’s time to investigate the next step, finding someone to sell products to (Oops! I did it again!). And keep in mind that these two steps do not necessarily need to take place in this order; finding your audience or “niche” can be your first step if you prefer.

In Internet affiliate marketing the term “niche” (pronounced “neesh” outside of the US) refers to a targeted group of potential customers, typically a subset of a larger and less well defined group. For example, people searching for “jazz guitar lessons” would be a tighter niche than people searching for “guitar lessons”. And capturing those searchers is what this Internet affiliate marketing is all about; to wit…

A Google search for “guitar lessons” (using the quotes to closely define the search) turns up 2,460,000 competing pages. Your efforts as an Internet affiliate marketer will focus on rising to the top of Google’s search results (getting on page 1) and the fewer competitors the easier it will be to do that. Winning a top spot for “guitar lessons” is highly unlikely.

A search for “jazz guitar lessons” produces only 31,900 competing pages; there’s a Google rankings battle you have a chance to compete in! Let’s look at a few other potential related niches and their search results:

  • Online guitar lessons: 259,000 (3,000)
  • Online jazz guitar lessons: 133,000 (35)
  • Free online jazz guitar lessons: 63,400 (<10)
  • Free online jazz guitar lessons for beginners: 0 (0)

Based on the information I’ve given you thus far it would appear that winning a Google top ranking for “free online jazz guitar lessons for beginners” would be a cakewalk—and in fact it would. However, the numbers in parentheses shed another important light on the niche selection process; they are the number of inquiries for that search term each day. And as you can see, no one searches for that term so getting Google’s #1 ranking would be meaningless to your bank account (though admittedly a boost for your ego). You can find numbers of searches as well as competition data and a host of other valuable information by visiting Google’s Free Keyword Tool here: Google Keyword Tool.

Now I have to go sell some cars or cut the grass or something, so I’m going to cut this post short. But there’s plenty more to learn regarding niche selection, so stay tuned for part two.

Affiliate Marketing For Middle-Aged Dummies: Finding Something to Sell

(Sorry about calling you a “dummy”, but it’s a better long tail keyphrase than “newbie”; stick with this blog and you’ll learn what that means).

Having read the first two parts in this series on Internet marketing you are likely woozy with anticipation of the riches soon to befall you as a successful affiliate marketer (I’ll explain that term in a minute). And you are likely also in the dark as to where to start.

The first question most aspiring marketers ask is, “What am I gonna sell?” Good news—there are more products for you to choose from than there are in a Wal-Mart regional warehouse. And there are scores of sites on the ‘Net that represent producers of products (i.e., Neverblue Ads, Azoogle Ads, Commission Junction)that span the gamut of human consumables. And those producers are eager to find savvy “affiliates” (one who affiliates himself with the producer’s product and attempts to sell it to the final consumer) to market their wares and often pay commissions in excess of 60% of the sell price. Let’s take a look at the King Kong of affiliate networks, Clickbank.

Go to the top of the Clickbank homepage and click on the “Marketplace” link. Now look under the “Categories” heading and click on “Health and Fitness”. then be sure to sort by “Popularity”. The first product will be a popular and profitable one.

Under “Stats” you’ll find some interesting things about the product. $/sale tells you how much you’ll make every time you sell the product. %/sale is the percentage of the sale price you’ll receive. Now look at “Grav:” (gravity). The gravity of a product is a representation (Clickbank does not reveal their formula for calculating gravity) of how many affiliates have sold the product and how recently those sales have taken place. Most consider a gravity between 75-100 to be ideal; enough sales to warrant an effort to promote the product without too much competition.

Now click on the product’s title (it’s printed in red at the top of the ad). This will take you to the product’s sales page and you should spend some time investigating it. Your job as an affiliate is to drive traffic to that page—and then your job is done. It is up to the product manufacturer to create an effective sales page that converts interested “lookers” into buyers. And when he does, you get paid a commission; 24hours a day, 7 days a week, 365 days a year…